Primark has introduced a brand new range of pants and bras aimed at helping those with accessibility issues.
The collection has been praised by shoppers as Primark says three in five disabled people struggle to find clothes they feel 'happy and comfortable' in.
The first four-piece collection has been designed around the needs of disabled people, with further launches to come. Describing the new lingerie range, Primark said: "The adaptive clothing is designed around the needs of disabled people, making it more practical and comfortable, with small adaptations like easy closures, magnetic clasps and the use of materials like Velcro.
"This new four-piece collection is Primark's first adaptive product range, with a commitment from the retailer for more to follow later this year. With prices ranging from £8 to £10, the lingerie is available from 2XS to 2XL.
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"The range has been co-designed with technical specialists, is informed by the experiences and views of disabled people, and combines discrete magnetic closures with soft fabrics and feminine designs." The range includes four lingerie items.
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Seam-free bra: Black seam-free bra featuring recycled nylon with magnetic closures at the front (£10)
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Lace bralette: Black plunging lace bralette with magnetic closures at the front (£10)
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Brief: Black brief featuring recycled nylon with magnetic closures at each side (£8)
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Period pants brief: Black period brief featuring recycled nylon with magnetic closures at each side (£10)
The new range has been welcomed by shoppers, who have taken to social media to share their thoughts. On popular Facebook page Extreme Couponing and Bargains UK, one customer called Tish posted a picture of the new range in her local store and said: "New range in selected Primark stores. This is an adaptive range for those who may find normal underwear a struggle getting on and off."
The post quickly caught the attention of thousands of fellow shoppers who liked and commented on the post. Charlotte replied: "Omg these are amazing!!!!" Cath added: "This is amazing." Mee put: "Well done primark. Hope they inspire other stores to stock them." Hazel said: "What a good idea!"
Charlie Magadah-Williams, Head of Diversity and Inclusion at Primark, added: "Primark was founded with the ambition of making fashion more affordable for everyone, and that means representing and responding to the different needs of all our customers.
"As we've grown, our ranges have expanded and we're proud to be taking specialist products that are typically more expensive and only available online, and offering them at affordable prices on the high street. Our first adaptive lingerie collection has been two years in the making but we've got big ambitions to go further.
"This is more than a new range for us, it's the start of looking at how we are supporting our disabled customers and colleagues and understanding what more we can do to make Primark a more accessible place to work and shop." The collection is available now in 64 stores across the UK, either in store or via Click + Collect.