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Expert warning ahead of Amazon Prime Day event

BySpotted UK

Oct 4, 2023

Amazon announced they are having another Prime Day event following their recent sale in July.

The online retailer has said from 00.01am on Tuesday, October 10 until 11.59pm on Wednesday, October 11, they will be slashing prices sitewide. Among the deals will be discounts on popular brands Bose, Shark, Oral B and Fitbit, as well as a wide selection of discounts from small businesses across the UK.

While many will be hoping to get their hands on some cheap products ahead of Black Friday and savvy shoppers planning ahead for Christmas, there are some mistakes it is easy to fall for. With that in mind, here are three common missteps to avoid on Amazon Prime Day;

READ MORE:When are Amazon's new Prime Big Deal Days and how to become a member

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Anyone who is not yet a Prime member can join Prime or start a free trial at amazon.co.uk/primebigdealdays.

Buying something just because it is discounted

An obvious rule that is often forgotten about is only buying something you actually need. Many people are guilty of purchasing a product during the rush of Prime Day but then find they have no use for it.

Katy Phillips, senior brand, and communications manager at price comparison site idealo.co.uk said: "Just because things are on sale, doesn’t mean you need to buy it! Keep a strict list if there are things you need. Nearly everything on the website will be marked as a ‘Prime Day deal’ regardless of whether the price has changed.”

Not doing your research

When the sales have enticed you in it can be easy to forget to price compare when shopping sale events, but experts are urging everyone to spend more researching products before making a purchase.

Katy said: "Before you buy anything on Prime Day, make sure you compare prices elsewhere. Look on price comparison websites to see if it’s cheaper elsewhere and utilise price alerts where possible. These will send you notifications each time a product reaches its lowest price."

Not recognising scams

Each year a new scam will arrive just in time for Prime Day, ready to catch shoppers out. Last year, hoax emails from the Amazon ‘Support Team’ were a new tactic used by criminals to steal people’s personal information.

Katy added: “If you see any emails or offers boasting £50 free to spend on Prime Day – they won’t be real. Make sure you’re on the real Amazon website also, as there may be links that take you to a site that looks similar to Amazon but isn’t the real thing.”

Anyone who is not yet a Prime member can join Prime or start a free trial at amazon.co.uk/primebigdealdays.