A new money-saving trend is growing on social media known as cash stuffing.
With the cost of living crisis hitting many people, some are turning to new trends for guidance on saving money, getting on the property ladder and budgeting. In the last few months, a couple of techniques have grown in popularity and are racking up billions of views.
Cash stuffing is one of them, with the hashtag generating 1.5 billion views on TikTok. Finance-related hashtags like #MoneyTok and #PersonalFinance are increasing in popularity, racking up over 27.2 billion and 9.9 billion views, respectively. Kevin Mountford, personal finance expert from Raisin UK, has analysed cash stuffing and some of the most viral money-saving trends.
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What is cash stuffing?
Cash stuffing is a popular budgeting technique on TikTok that has caught the attention of social media users worldwide. It involves allocating monthly budgets for various expenses, such as rent payments, car finance, insurance, gifts, and travel, and then putting the corresponding amount of cash into separate envelopes.
All the envelopes are kept together in a large binder, making it easy to access the funds when it's time to pay bills or make purchases. It's described as a good way to encourage responsible financial behaviour and reduce impulsive spending.
Cash Stuffing TikToK
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A TikToker named @budgetswithbeth has posted a detailed video demonstrating how to use this technique. Her November 2023 version of Cash Stuffing has received over 370,000 views and 14,000 likes, with many users admiring her organisational skills and wanting to follow her lead.
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