Aldi has introduced a new collection of unisex perfumes – and shoppers are comparing them to designer brand Tom Ford.
Available for £4.99 per 100ml bottle, the supermarket's latest Hotel Collection range is now on shelves for shoppers to enjoy, while stocks last. The range of premium scents include the Hotel Collection Solar Luxe Eau de Parfum (£4.99, 50ml), boasting notes reminiscent of Tom Ford’s Soleil Blanc which has gone wild on TikTok.
Accumulating more than 8.4m views alone on the app, shoppers can achieve a deluxe scent for less with a saving of £215 compared to the high-end designer brand. The Solar Luxe Eau de Parfum includes notes of tuberose, ylang ylang and jasmine, which complement deep scents of pistachio, bergamot and cardamom.
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The other two new perfumes include Aldi's Amalfi Brilliante Eau de Parfum and Pure Noir Eau de Parfum. However, shoppers will need to be quick, as like all Specialbuys, once they’re gone, they’re gone.
An Aldi spokesperson said: "Whether fragrance lovers are in search of a new signature scent or simply want to gift a bottle of luxury to loved ones this Christmas, these unisex fragrances are sure to be a parfum sell-out. What’s more, with a saving of up to 98% compared to designer brand, Tom Ford."
The Amalfi Brilliante Eau de Parfum offers hints of amber, angelica, and ambrette, paired with lavender, rosemary, and myrtle. The perfume is being compared to Tom Ford's Neroli Portofino Eau De Parfum, which costs £220 for 50ml and £294 for 100ml.
Meanwhile, Aldi's Pure Noir Eau de Parfum boasts of a blend of truffle, jasmine, and Amalfi lemon notes, undercut with aromas of vanilla and sandalwood for a timeless scent. The £4.99 fragrance is £101.09 cheaper than Tom Ford's Black Orchid Eau De Parfum, priced at £106 for 50ml and £150 for 100ml.
A description of Aldi's new smells online reads: "With subtle, but desirable scents, this aftershave is incredibly moreish. Gift a luxurious scented fragrance that's at an irresistibly low price."
Aldi has recently launched various other products shoppers say are "similar" to Tom Ford candles and perfumes. This week, customers have said the store's new Thorny Rose, Crushed Peach and Cherry Pie £3.99 candles smell 'just like' Tom Ford's collection – but for a fraction of the price.
Aldi is also selling another candle which is £70 cheaper than a similar version by a luxury brand. Priced at £24.99, Aldi's jumbo 4.5kg candle could easily be mistaken for The White Company's Winter Indulgence Botanical Candle.
Elsewhere, there are plenty of other perfumes on the market that include similar tuberose, jasmine, amber perfumes. These include Banana Republic's Tuberose Overdose Eau de Parfum Spray (75ml, £32.99) and its Dark Cherry and Amber Eau de Parfum Spray (75ml, £28.99).
The Body Shop is selling Ylang Ylang Eau de Parfum for £42 for 75ml. The retailer is also selling a 50ml bottle of Wild Jasmine Eau De Toilette for £22.
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