Wilko is reducing the range of toys that will be available in stores as it shifts its focus back to its “heritage” as a household and garden retailer.
The retailer made the announcement of the change in a letter to its suppliers, according to industry magazine Toy World. Wilko will “discontinue an all-year-round toy offer” in its stores as part of a “long-term strategic direction”.
However, it's not all bad news, as Wilko has reassured toy suppliers with the message it will continue to offer “seasonal/outdoor toys” relevant to the time of year.
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The popular retailer, which is the oldest family-owned business in the UK, then thanked its suppliers for their support and wished them well in the future. In a statement shared with Mirror Money, Wilko said: “To further focus on the household and garden products that our customers come to us for most often, we’re reducing our range of toys instore.
“However, we’ll still be providing seasonal toy products such as paddling pools and Christmas presents to help our customers find fun things to enjoy together during holiday periods.”
Wilko also said it would continue to offer customers a choice of "selected toys" on its website. Earlier this month, the retailer managed to secure a £40m funding lifeline from the owner of Home Base and Cath Kidston Hilco UK.
In a statement to Sky News, Wilko confirmed the deal and said the deal came against a "backdrop of major supply chain disruption and significant footfall declines" on the high street. It added: "Wilko recognises that it has not been performing to its full potential and is making strategic changes, including accelerating its omnichannel offer to turn around the business."
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