Iceland has slashed the prices on 500 weekly grocery items.
The frozen supermarket giant announced a third of its range is now available in their Mix & Match multibuy offer. The range allows customers to buy multiple essential weekly items for lower prices across a number of food categories.
Sections include 3 for £3, focusing on morning goods and bread; 3 for £5, cross-category products but focussed on own label and branded chilled products, and 3 for £10, Iceland’s original frozen food which now includes grocery and non-food items.
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In addition to the mix-and-match items, prices have been slashed on individual product purchases. They include:
- Youngs Fish Fingers (15pk, was £3.50, now £2.00)
- Nescafe Coffee (200g, was £6.50, now £4.50)
- Anchor Spreadable Butter (400g, was £3.50, now £2.50)
- Heinz 4 x 400g spaghetti in tomato sauce (was £4.00 now £3.50)
- Brace’s 6pk soft white baps (400g, was £1.40, now £1.20)
- Kellogg’s 8pk variety (was £3.50, now £1.75)
- Iceland minced beef and onion (650g, was £4.00, now £3.50)
- Batchelors Super Chicken Noodles (75g, was £0.80, now £0.40)
- Iceland stuffed chicken breast joint (525g, was £5.00, now £3.45)
- Tetley plus 50% free 240 pack tea bags (was £5.75 now £4.00)
- Iceland Atlantic cod fillets (320g, was £5 now £3.50)
The change comes as Iceland promises to invest £26m annually to help ensure prices stay low and it remains the leading competitor in the "supermarket price war."
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